SOURCE Blue Shield of California
CONTACT: David Seldin
Director of Corporate Communications
SAN FRANCISCO, April 24 - With hearings on coverage expansion bills scheduled in both houses of the California Legislature this week, Blue Shield of California CEO Bruce Bodaken offered a comment on the prospects for reform this year:
"When Governor Schwarzenegger signs a coverage expansion bill this fall, we'll all look back on this week as a moment when the movement for reform gained momentum. These hearings are tangible proof that the legislative leadership is serious about keeping healthcare reform moving forward, and that's the best possible news for every Californian who wants an end to hidden taxes, overcrowded emergency rooms, and the fear of losing coverage."
Bodaken and Blue Shield have long been recognized as leaders within the health insurance industry on promoting health care reform. In 2002, he became the first health plan CEO in the country to call for health care for all, introducing a well-received "Universal Coverage, Universal Responsibility" plan.
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